Our approach begins with an assessment of your current situation and the development of an effective marketing strategy.

Marketing PR Network (MPRN) practitioners typically average at least 15 years of business and communications experience. We very likely offer experience in your specific industry, so our learning curve is short. We know how to zero in on the challenge and execute projects with skill and agility.

Contact us - (201) 664-6386

Information is Power

We build effectiveness into the program from the beginning by starting from the foundation -- with your goals, products/services, competition, audiences, and existing communications. We go beyond the surface, to identify threats you may not know exist and opportunities you may not see. We also gauge the larger forces -- economic, regulatory and political -- that may impact your business.

If there are important questions that remain unanswered, we can research free sources , including demographics and competitive information. We can often identify published studies on a topic that can be purchased for a low-cost fee. And if further detail is needed, we can design and conduct a focus group, survey or statistical study. We also pay close attention to your existing feedback systems, and may recommend additions or modifications to improve your "onboard guidance system."

The strengths of the campaigns we develop spring from a shared understanding of your short and long-term marketing goals. That includes a clear understanding of your target audiences, and your relative value versus both existing and emerging competition. We help you ask the right questions -- and get the answers you need to guide business and marketing decisions.

With a firm foundation, we develop strategies, tactics and messages to meet measurable goals and measurable results, cost effectively and with panache.

To maximize your resources, we design campaigns that tightly integrate with your operations , and across sales and available marketing channels. That includes business, local and trade media (broadcast, print and online), advertising (print and broadcast), direct mail (newsletters, sales letters, brochures), and word-of-mouth .

Regardless of where you are in the marketing cycle, The Marketing PR Network can tailor a powerful program to meet your needs. We can raise your visibility and favorably influence prospects to help generate more quality leads. Let The Marketing PR Network help you leverage the full value of your reputation, outperform and outthink the competition, and build your future success.

How The Network Works for You

Experienced Talent Gets the Job Done Right at a Reasonable Cost

Let's face it, in today's competitive economy, the need for conventional glass and steel communications and marketing agencies is shrinking. Very few agencies (including us) own printing presses for obvious reasons. It doesn't make sense unless the presses are in use at or close to 100% of the time.

The Marketing PR Network applies that same logic to all aspects of the agency business, including labor. Our business model is based on three things that require little or no overhead: 1) information, 2) communications and 3) relationships. This combined with the fact that we engage seasoned talent only when needed, helps saves our clients 20-50%, while producing superior results.

There's a steep markup at most agencies because they typically spend 30 percent of employee's salaries on benefits, vacation, sick leave, etc. And they spend much more hiring and letting new people "cut their teeth" on new accounts. There is also a cost involved with cleaning up their mistakes, and paying for downtime.

At MPRN, we plan and execute programs against approved budgets, and then bill you monthly only for the time spent. All regular out-of-pocket expenses, including printing, production, images, mail lists, postage, etc. are billed at cost. (Space advertising is subject to the standard 15% commission.)

Of course, if you want the Renoir in the reception area and a two-hour lunch, we're not that agency.

Key Personnel

Charles Bins, president, The Marketing PR Network, offers more than 20 years of experience in Marketing PR and persuasive communications, with more than a decade at a top 10 agency in New York. Chuck has created winning campaigns for companies spanning health, finance, technology and consumer products including: Sprint PCS, Hewlett-Packard, RealTech, Armstrong Floors, and Hackensack University Medical Center.

Charles earned an M.S. in Marketing/E-Commerce, graduating Beta Kappa Sigma from the Zicklin School of Business, at Baruch College in New York City. He also originated a process called Speed Marketing ^TM that harnesses time as a "free" resource to maximize the value of a campaign. The approach leverages the dynamic forces of the marketplace to outdistance the competition and build a winning position in less time.

Other Background:

• Internationally syndicated columnist
• Journalist for The Record
• Acct. Exec. and copywriter for a leading Bergen County ad agency
• Bachelor's of Arts in Mass Communications / Mass Media, Rutgers University. Business / Computer Programming, BCC.
  

Market Research / Metrics

Dr. Raymond Pettit is President of ERP Associates, a firm that provides basic and advanced analytic strategy, guidance, and services to a diverse client base. Dr. Pettit is an expert in measuring return on marketing investment to guide optimal marketing improvements for its clients. Ray works with leading technology and marketing science firms to drive improved return on investment of marketing, branding, and advertising, and helps corporations foster innovation and accountability. Ray is the author of two books on marketing and advertising research excellence. He received his bachelors degree from the University of Michigan and both masters and doctoral degrees from the University of Illinois. He has been a Quantitative and Market Research Consultant and Executive for a number of U.S. and European firms.

WSI Internet Consultant Pedro Flores has more than 20 years of experience in the technology field, including consulting for IBM. He managed a team of e-biz application consultants supporting a $5 billion account, and holds certifications in both Internet and database technology.

WSI is at the hub of an extensive array of e-business solutions. The global organization has been in business since the early stages of the Internet (1995) -- and offer a wealth of products and services to match a variety of e-business challenges.

Flores says, "I help businesses use e-commerce tools and strategies to make money, save money or simply become more efficient and successful at what they do." The process involves interviewing business owners, gathering requirements and proposing Internet-related strategies to meet their business demands."

Through the WSI network, Flores can offer a team of project managers, technical professionals (Microsoft and IBM-certified), and a research department to bring projects to completion.

The Extended Marketing PR Network

In addition, MPRN offers an extensive network of professionals cultivated over more than two decades of marketing and communications experience in the New York metro area.