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Marketing / Marketing Communications
Program Planning & Management
Marketing Plans
Marketing Communications Plans
Campaign Strategies
MPRN Measurements Give You "20/20 Vision"
A cohesive marketing program can energize your entire team with a vision that motivates, and can help deliver more prospects, and more valuable prospects. We help create a positive environment for the sales call, and can help shorten the decision cycle. All those things are measurable.
For a sizeable program with multiple channels and tactics, the most important thing to measure is how well all the elements are coalescing and propelling your organization toward the vision. That requires the proper measurements in place at the start of your program and regular analysis along the way.
At the beginning of the campaign, we will tailor a metric for every element in your program, and show you a simple but effective way to gauge the overall progress of the entire program.
Internet Marketing
Online newsletters and blogs
E-commerce/Internet marketing
Strategic alliances
Samson Media: What good is having a website if nobody can find it? We build websites that are fully optimized for the search engines and are designed to capture new customers and increase your business. "We build websites that sell!" www.samsonmedia.net
Customer Relationship Management (CRM)
Market Analysis & Strategy
SWOT Analysis
(Strengths-Weaknesses-Opportunities-Threats)
Competitive Analysis & Positioning
Customer Needs Analysis
Audience Segmentation
Communications and Media Audits
Survey design and analysis
Focus groups
Online surveys
Statistical survey
Brochures, Direct Mail
Marketing / Marketing Communications
Public Relations (PR)
Public Relations Strategy
Public Relations Planning
Audience and Media Strategy
PR / Persuasive Writing / Presentations
| Executive By-Liners |
Speechwriting / Presentations |
| Feature Articles |
Case Studies / Success stories |
| News Releases |
Position Papers |
| Fact Sheets |
Speaker Coaching |
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Public Service Announcements (PSAs) |
| Brochure copy |
Direct mail |
E-mail campaigns |
Trade Show Support / Special Events
Media Relations
Cultivating relationships for both short- and long-term value with:
| National media |
Trade media |
Local media |
| Broadcast media |
Print media |
Online media |
Strategic Alliances / Third-Party Voices / Blogs
Word-of-Mouth Campaigns
Customer Relationship Management (CRM)
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