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Science

  • During CPR, Locking Lips May Not Be Necessary
    Many people are uncomfortable with mouth-to-mouth resuscitation, so they don't attempt CPR at all. Two big studies show that a streamlined, hands-only CPR method could be just as good. Experts hope the findings will get more bystanders to try CPR -- and, in the end, save more lives.
  • Canadian Team Finds Abandoned 19th Century Ship
    The HMS Investigator, left in the ice in 1853, was found in shallow water along the northern coast of Banks Island in Canada's western Arctic. The ship had been sent out in search of the doomed expedition of Sir John Franklin to chart the Northwest Passage.
  • The Food Chain's Weak Link: Tiny Ocean Plants Dying
    Microscopic plants in the ocean are among the most important creatures on Earth and produce half of the planet's oxygen. But they are in trouble. A new study finds that since 1950, the amount of phytoplankton in the ocean's surface waters has declined by 40 percent.
 

 

Marketing / Marketing Communications

Program Planning & Management
Marketing Plans
Marketing Communications Plans
Campaign Strategies

MPRN Measurements Give You "20/20 Vision"
A cohesive marketing program can energize your entire team with a vision that motivates, and can help deliver more prospects, and more valuable prospects. We help create a positive environment for the sales call, and can help shorten the decision cycle. All those things are measurable.

For a sizeable program with multiple channels and tactics, the most important thing to measure is how well all the elements are coalescing and propelling your organization toward the vision. That requires the proper measurements in place at the start of your program and regular analysis along the way.

At the beginning of the campaign, we will tailor a metric for every element in your program, and show you a simple but effective way to gauge the overall progress of the entire program.

Internet Marketing

Online newsletters and blogs
E-commerce/Internet marketing
Strategic alliances

Samson Media: What good is having a website if nobody can find it? We build websites that are fully optimized for the search engines and are designed to capture new customers and increase your business. "We build websites that sell!" www.samsonmedia.net

Customer Relationship Management (CRM)

Market Analysis & Strategy

SWOT Analysis
(Strengths-Weaknesses-Opportunities-Threats)
Competitive Analysis & Positioning
Customer Needs Analysis
Audience Segmentation
Communications and Media Audits

Market Research

Survey design and analysis
Focus groups
Online surveys
Statistical survey
Brochures, Direct Mail

Marketing / Marketing Communications

Public Relations (PR)
Public Relations Strategy
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Audience and Media Strategy

PR / Persuasive Writing / Presentations

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Cultivating relationships for both short- and long-term value with:

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Word-of-Mouth Campaigns

Customer Relationship Management (CRM)

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