Speed Marketing* harnesses speed as a competitive advantage in your Marketing PR campaign. It begins by examining the competitive factors that govern the "speed limit" in your market space including product, place, price, promotion (including PR) - as well as principal (i.e. capital), and people (market leaders and influencers).

Speed can help you reach your goal faster and earlier than the competition. That, in turn, can mean higher perceived value for your products and services, greater visibility and better margins or market share.

How fast you need to move is always relative to your competition (and other market forces). You don't need to drive a Porsche to win the race if your competition is driving Mini Coopers. But in most cases that's not the case. You may be racing a Porsche with a Ford. You can extend the value of your resources and gain acceleration vs. your competition through Speed Marketing principles.

Speed Marketing creates opportunities to catapult you forward through superior strategies. It cultivates and harnesses your strengths and applies them when and where they will have maximum force. It attracts and delights prospects with superior messaging that creates superior value. It often surprises the market -- and it can surprise you. If you want to beat that Porsche, for example, you could upgrade that Ford engine and put nitro in your tank. Or you could switch to a Honda hybrid and change the race - to one where the winner goes furthest on a tank of gas.

Concept is part of the forthcoming book, Speed Marketing, by Charles Bins.
Speed Marketing is a trademark of The Marketing PR Network, Inc.